Patron, published a new issue that features a story titled "Main Event" celebrating the major expansion of the Joule, a high-luxury hotel in Dallas. The title "Main Event" is alluding to the Main Street location of the Joule hotel.
The Joule hotel is not only expanding the hotel, but it is also adding a new restaurant, spa, and entertainment spaces. The new expansion of the hotel is designed by world-reknown interior designer, Adam Tihany. The art for the expansion will be created by multimedia artist, Bram Tihany and Mirko Ilic Corp. will create the branding and graphic design.