Logograma: Logo Design for Dynamic Identities by Sandu Publishing included our logo for Play Restaurant at the Broadmoor Hotel.
The
Play logo is included in the book because it consists of multiple variations of logos which can be adjusted and applied for different uses.
Publisher's statement
about the book's concept:
"Varying a logo makes a brand identity richer and more expressive, though regardless of how the original logo is developed, its dynamic forms must still convey the core values of the brand.
Logograma reveals the infinite imaginative possibilities within any given brand by providing an insight into how new logos are generated through changes in colour, form, typography, images and other elements in order to leave a lasting visual impression on the people who see them."
