Today, December 6th, foundation Zaklada Vincero bought and donated 240 books to kindergarten Potok in Rijeka, Croatia. The book was created to raise awareness and funds for the non-profit organization Moje mjesto pod suncem (My Place Under the Sun).
I came up with the idea of creating a children board book that's based on the idea of a horizontal split of a logo. When one flips through the pages, one is not only exploring different combinations of faces, but also a variety of combinations of words written on the top and bottom pages. For the textual part of the book, I acquired help from famous Croatian writers Slavenka Drakulic and Rujana Jeger. They wrote the text in a way that in every possible page combination, the words always form a sentence that empowers and educates the kids. Altogether, 12 top and 12 bottom pages offer 144 different possible visual and textual combinations.
All three of us, together with Bodoni publishing company from Zagreb donated all the profit from the book to Moje mjesto pod suncem.
Here below are a few photographs and videos of kids receiving the books.
You can read more about this project here.
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