My recent acquisition, two posters Rites of Spring / The Cloud and by Victor Moscoso from 1967.
Here and here are two more examples of Victor's work from my collection.
Victor was born in Spain. After studying
art at Cooper Union in New York City and at Yale University, he moved to
San Francisco in 1959. There, he attended the San Francisco Art
Institute, where he eventually became an instructor.
Moscoso's use of vibrating colors was influenced by painter Josef
Albers, one of his teachers at Yale. He was the first of the rock poster
artists to use photographic collage in many of his posters.
Professional lightning struck in the form of the psychedelic rock and
roll poster for the San Francisco Hippy dance halls and clubs. Victor
Moscoso's posters for the Family Dog dance-concerts at the Avalon
Ballroom and his Neon Rose posters for the Matrix were to bring his work
international attention in the Summer of Love, 1967.
Within a year, lightning would strike again in the form of the
Underground Comix. As one of the Zap Comix Artists, Moscoso's work, once
again received international attention. Moscoso's comix and poster work
has continued up to the present and includes album covers for musicians
such as Jerry Garcia, Bob Weir, Herbie Hancock, and David Grisman. He
also created art for use on t-shirts, billboards, animated commercials
for radio stations (for which he received 2 CLIO's) and more.
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