Thursday, June 4, 2015

We Love Trees.

A few months ago, a client approached me and asked me to create a logo and carton design
for their new brand, Pure Water. Their idea what that the water will be packaged in an
environmental friendly and 100% recyclable carton box, instead of in a plastic bottle.

The first thing that came on my mind is if they can be so recycling minded, why couldn't I be too.
I recalled that three years ago I designed a logo for a bottled water which got killed and decided to contribute to recycling and re-use the logo with some adjustments. I added to the logo the brand name of their water and they loved it.

Because of the name Pure Water, I decided to design a simple and pure design
to appear as an wire frame or carton.

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