A few months ago, a client approached me and asked me to create a logo and carton design
for their new brand, Pure Water. Their idea what that the water will be packaged in an
environmental friendly and 100% recyclable carton box, instead of in a plastic bottle.
The first thing that came on my mind is if they can be so recycling minded, why couldn't I be too.
I recalled that three years ago I designed a logo for a bottled water which got killed and decided to contribute to recycling and re-use the logo with some adjustments. I added to the logo the brand name of their water and they loved it.
Because of the name Pure Water, I decided to design a simple and pure design
to appear as an wire frame or carton.
for their new brand, Pure Water. Their idea what that the water will be packaged in an
environmental friendly and 100% recyclable carton box, instead of in a plastic bottle.
The first thing that came on my mind is if they can be so recycling minded, why couldn't I be too.
I recalled that three years ago I designed a logo for a bottled water which got killed and decided to contribute to recycling and re-use the logo with some adjustments. I added to the logo the brand name of their water and they loved it.
Because of the name Pure Water, I decided to design a simple and pure design
to appear as an wire frame or carton.
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