The non-profit organization Moje mjesto pod suncem (My Place Under the Sun) originated in Rijeka, Croatia. Their program's primary goal is to provide children below the poverty line with activities that will enable them to grow and develop based on their abilities rather than on the severe social context surrounding them. They offer these kids quality extra-institutional education in the hope that it will boost their self-esteem and self-reflection and help them realize their full potential.
When I was asked to volunteer my services and create a logo for My Place Under the Sun, I decided to create something child friendly and also something empowering, that's why I created this image of a child as a superhero.
After creating the logo, to raise even more funds for the organization, I came up with the idea of creating a children board book that's based on the idea of a horizontal split of a logo. When one flips through the pages, one is not only exploring different combinations of faces, but also a variety of combinations of words written on the top and bottom pages. For the textual part of the book, I acquired help from famous Croatian writers Slavenka Drakulic and Rujana Jeger. They wrote the text in a way that in every possible page combination, the words always form a sentence that empowers and educates the kids. Altogether, 12 top and 12 bottom pages offer 144 different possible visual and textual combinations.
With everything mentioned, we were able to make a very simple and inexpensive interactive book that's suitable for both parents and kids. Although it's very hard to understand the full concept of this book by only looking at the pictures, hopefully, you can get the gist of it.
All three of us, together with Bodoni publishing company from Zagreb donated all the profit from the book to Moje mjesto pod suncem.
