I am pleased to let you know that yesterday, I received this booklet from Spain titled Poster Thinking by Sonia and Gabriel Freeman, aka Sonia Díaz y Gabriel Martínez
The two head the visual activist group Un Mundo Feliz. UMF (A Brave New World) is a collective of designers interested in the creation, production, and distribution of committed images, both socially and politically.
The booklet is for the design school Artediez and uses work from some of the leading designers around the world, including mine, to discuss the importance of posters as a medium for information, not just as an art piece.
They also included a quote by me, although I’m not exactly sure when I said this:
“Content is very important to me. I am not particularly interested in pure design; I find it a bit boring. I have always felt that my design needs to push back against something. That is probably because of where I grew up. [...] Designers must have a logical explanation for their work. [...] I am not only a visual artist but also a designer. One aspect of that profession is information. The poster, as an informational device, must operate on two levels of information. The poster must convey the first level of visual information within four or five seconds. That is roughly the amount of time it takes for a person to walk past it. If that initial level of information succeeds, the person will stop—and perhaps look at and read the additional information.”
